Logo & variations
We draw a primary mark, a compact version and a single-color option for small or difficult surfaces.
A familiar face.
At every scale.
A logo for a truck door has to work on a phone screen, too. We design identities around the places your customers actually see them.
Plan my brand identity
Explore the service ↓The pieces of an identity
Color & type
A core palette, text styles and spacing rules give your team a consistent starting point for every piece.
Brand applications
See the identity on stationery, packaging or a profile image before approving the final artwork.
Identity test
One mark, three settings.
On a dark surface
Check the edges and open spaces of the light logo on a dark field.
On a business card
Print the mark at its actual size and check which fine details survive.
In a profile circle
Crop the compact mark inside a circle and leave room around its edges.
Process
From sketch to handoff.
Collect references
Bring the logo you use today and examples of where it appears.
Compare directions
Review distinct silhouettes and lettering before deciding on color.
Prepare the files
We organize approved artwork by use, with a guide for choosing each version.
Common question.
Do I need a complete rebrand?
Not always. Sometimes refining the existing identity and creating consistent rules is the better move.