Search intent
Group searches by service and location. Separate people looking for a contractor from those looking for a job or a tutorial.
From search
to inquiry.
Connect the service someone searches for with an ad, a relevant page and a clear way to request an estimate.
Discuss my campaign
Explore the service ↓Inside a search campaign
Ads & landing pages
Carry the same offer from the headline to the landing page so the visitor can take the next step.
Conversion tracking
Review calls and forms alongside spend. Customer feedback helps distinguish useful inquiries from poor-fit contacts.
Search to estimate
Follow a sample inquiry.
The search
A homeowner searches for a local cabinet painter. We match that specific service with its own ad group.
The ad
The headline names the service and the copy describes the estimate process.
The response
A matching project photo and a short form help the visitor describe the job.
Process
Campaign setup and review.
Define the offer
Choose the service, coverage area and budget you want to test.
Check the path
Test the ad destination, phone link, form and conversion event.
Refine with evidence
Review actual search terms and inquiry quality before shifting spend.
Common question.
Are results guaranteed?
No responsible advertising partner can guarantee leads or sales. Performance depends on market demand, competition, budget and the offer.